Overview
"Competitive Intelligence is defined as business intelligence focusing on the external competitive environment.
Chances are, the movieset.com movie you're working on has been done before, quite a number of times.
Your client should provide you with these competing films' names and other details from their movie Marketing plan or business plan.
NB: Your client should be able to list 5 competitors' movies, past and present .
If not, run away. They haven't done their homework and you won't be able to save their ass.
Competitive Intelligence: Objectives
- Identify other movies that deal with the same
subject, genre, theme or market.
- subject, i.e. Sasquatch, dog, Manitoba etc.
- Genre: romance, thriller, comedy etc.
- Theme: crossdressing, love, coming of age, Alzeihmer etc.
- Market: teens, tweens, male, US etc
- Study their website.
- Study their online exposure, in other words, track their paths across the Internet.
- Apply this knowledge to your present Movieset.com movie so you can beat them at their game.
Competitive Intelligence: Strategies
There are 6 Modules or ways of looking at your competitors:
- Their Online Content Strategies
- Their Online Community Strategies
- Their Online Sales Funnels
- Their Online Commerce Strategies
- Their Search Engines Exposure
- Their Online Newsgroups Exposure
- Their Online Media Exposure
- Their Other Online Traffic Strategies
- Their Online Technology Platforms
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