This manual is for the website designers, publicists and Marketing Managers responsible for bringing a movie production to success, from planning to post production.
This manual aims to have all three work together from beginning to end.
Marketing Managers will want to concentrate on their movie's audiences and markets, the other movies they're competing with (online exposure as well as online campaigns), and how to attract fans even before production happens.
Publicists will want to check the online movie media (reviewers and media), as well as the blogs, mailing lists and other seeding tools that will spread the world about the movie..
Marketing Managers and Publicists will collaborate with Website Designers in order to design and build a website that competes efficiently on the market place, and that allows visitors to turn into fans.
That manual is a work in progress. This is version 5.0.
For feedback, please contact me.