Objectives:

1. Drive qualified/targeted traffic to your website in movieset.com
2. Inspire input from targeted visitors to a specific forum page in your website

Strategies

1. Targets / Media:
   1. External movie-related Newsgroups
   2. External movie-related movie reviews websites
   3. External movie-related news websites
   4. IMDB Pro (Profiles, Resumes, Pics etc.)
   5. Amazon.com  Reviews (if movie comes with book and/or CD/DVD
   6. Wikipedia
   7. Free Search Engines Directories
   8. Mailing Lists
   9. Usenet Groups/Google Groups, according to main and secondary keyword
   10. Blogs              
   11. Online Communities
   12. Movie Chats, Boards and Forums         
   13. Online News Sources
   14. Online Video Postings
   15. Online Fans Clubs

1. Creative:
   1. Content:  
      1. Main Keywords, related to: Cas, tLocations, Crew, Story, Themes etc.
      2. Secondary Keywords, related to: Cinematography,SFX, Technologies, Score/Music and Present media awareness
      3. incentive/call to action (i.e. hyperlink to internal movieset.com forum or game or contest.
   2. NB: Press Releases: Formatting :: follow industry standards.
2. Delivery:
   1. Email delivery: HTML, PDF format
   2. RSS feeds from the movieset.com page
   3. News Section on the movieset.com page
3. Tracking/Follow-up

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