Here is a - limited - check list for you to see how your competitors bring exposure and visitors to their website.                                              
                       

1. IMDB (Pro version)        
   1      Resumes
           1     Crew
           2     Cast
2. Amazon Reviews
   1      Books   
   2      DVD      
   3      CD         
3. Wikipedia    
   1      Crew     
   2      Cast      
   3      Story Keywords
4. Search Engines
   1      Google
   2      Yahoo    
   3      MSN Search
   4      Ask Jeeves
   5      AllTheWeb.com
   6      AltaVista
   7      AOL Search
   8      LookSmart
5. Paid Keywords Placements
   1      Overture
   2      Google Adwords
6. Mailing Lists
   1      Yahoo Groups
   2      Topica
   3      MSN Groups
   
7. Usenet Groups/Google Groups
   1. Movie related Google Groups
   2. Keyword related Google Groups      
8. Blogs            
9. Online Communities
   
10. Movie Review Websites
11. Movie Chats, Boards and Forums
12. Online News Sources
    1      Movies News Sources
            1     Review Hubs
            2     Reviews
    2      African News Sources
    3      English Canadian News Sources
    4      Rwanda NGOs
    5      Canadian NGOs
13. Online Video Postings
                     

Also check for the following traffic builders:

1. Online ads
2. Online Games (also see Pod Design's work.)
3. Online Sweepstakes
4. Other online Contests
5. Affiliate Programs