- Deliverables:
- Report
- Pointers to external documents, reports, analysis and contact databases
- 12 Strategic and Tactical Pointers for: Website Planning, Website Design, Online Content, Online Community, Online Commerce etc.
- 60 minutes consultation over 3 weeks.
- Budget Range: $750.00 - $1,500.00
- Report Modules:
- Website Objectives
- Business Model
- Marketing Objectives
- Market Research
- Product R&D
- Customer Education
- Etc.
- Sales Objectives
- Leads
- Referrals
- Sales
- Repeat Sales
- Etc.
- Competitive Intelligence Input
- Online Traffic Objectives
- Key Technologies Required
- Website Front End
- Website Back End
- Budgeted Technologies Costs
- Navigation Architecture
- According to Keywords
- According to Product Matrix
- According to Personas
- According to Competitors
- Basic Page Template
- Online Content
- Keywords and Navigation
- Keywords and Copy
- Keywords and Media Tags
- Keywords and Metatags
- Main Language Copy
- Copy Localization
- Sales Funnel Integration
- Within Website
- Within Website and Internal Databases
- Contacts/Sales Management Database
- Products Database
- Budgeted Sales Funnel Integration Costs
- Human Resources
- Technical Resources
- Time Lines
- Domain Name
- Marketing Considerations
- Budgeted Domain Name Price
- Budgeted Web Site Planning Costs
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