It's all
about your visitors: they want concise information, that must be balanced
with emotional rewards, in a user friendly approach that allows familiarity,
even a 1 by 1 experience between them and you.
By the way, who are your visitors? The more
you know about them, the better equiped you will be to convey your message
the right way.
Remember:
your words are there to deliver projected Sales and Marketing results.
It's all
about removing obstacles between your visitors and their "Yes."
Obstacles
such as
- Stale
content
- Complicated
navigation
- Non standard
language
- Fuzzy
headers and titles
- Too many
words
- Not enough
consistency
- Broken
links
- Flash
animation overkill
- Credibility
- Printability
problems
- Etc.
It's all
about using the technology properly to bring them to that "Yes."
Is
that empty enough for you?
Before
"The
strategic characteristics of the company's global sales potential
are systematically analyzed in terms of global players, globalization
drivers, and a globally-balanced set of strategies. The analysis
results in the integration of the domestic and international visions
and strategies into a single global vision and set of strategies
and the globalization of the company's long-range strategic plan.
"
After
"Integrating
the domestic and the international into a single global vision and
a single set of strategies is part of the company's long range strategic
plan.
This
integration requires analysis of the company's global sales potential,
in light of the global players, the globalization drivers, and a
globally-balanced set of strategies.
Watch
your language
Writing
for the Web involves:
- Strong
language
- Interactive
language
- Traditional
styles
- Colour use
- Grammar
and Punctuation
- Verb
Tenses
- Stand
Alone Pages
- Extensive
Proof Reading
- Lists
- Font
choices
From
Idea to Results: 5 ays to make your newsletter pull more business
- Strategy
Development
- Determine
the right approach, content and frequency to achieve your objectives.
- Where
appropriate, develop an editorial calendar to ensure that the
content addresses the seasonal concerns of your target audiences.
- Content
Development
- Create
or source relevant, targeted content that positions your website
as an industry thought-leader and expert.
- Editorial
Management
- Distribution
- Deliver your eNewsletter to your email list, using spam proof
email broadcasting systems or partners.
- Track
the Results
- Check
the real-time access to statistics reporting the efficiency of your
program, along with recommendations for improvements
SUGGESTED
LINKS
If you want
to add a link to this page, please do so by emailing me.
CASE
STUDIES
- Internet Exposure
- New Stone
(under construction)
- Impact
Coaching Group (under re-construction)
-
Back to
your strategic marketing plan:
- The US
markets that are close to your home base: hispanic? ethnic?
- The Canadian
Government agencies: french and english,
- The European
nations: which languages do they speak?
In other
words, how many sales are you missing, how much goodwill are you missing
by not translating some - or all - pages of your website?
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