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Reciprocal Links
 
Advantages:
  • Diminishing costs:
    • The "cost per click" of a reciprocal link decreases with every click.
  • Stable costs:
    • Traffic from reciprocal links is immune from increased ad costs due to traffic spikes or bidding wars. A traffic spike from a reciprocal link, or even a steady increase due to ordinary web traffic growth, is free with links.
  • Reliability:
    • Reciprocal links continue to drive traffic, even if marketing budgets get stretched thin.
  • Search Result Enhancement:
    • Many search engines will reward you for being "popular", as well as for being a "hub", which is a representation of the number of links going out of your site, a commonly overlooked fact.
  • "Fail-safe" network.
    • Reciprocal links are not reliant upon a single point of control, as are many other sources of traffic, like search engines.
  • Stability:
    • Reciprocal links are stable in average. Webmasters want to keep their site connected, and their connections up to date.
  • Branding:
    • The more links you have, the larger awareness for your website.
  • Traffic Driver:
    • A well-structured links page can be used to bring people to your site.
  • Market Intelligence:
    • Reciprocal link traffic patterns can reveal many of the real "players" in an industry.
  • Minimal Oversight:
    • Unlike pay-per-click search engines and banner ads, links take only limited management time once they are in place.
  • Asset Value:
    • Reciprocal links can greatly enhance the equity value of a website.

Warrning: Do not use use link swapping sites: Google and other engines know all about them and might penalize you.

Web Site Maps from Dynamic Diagrams
 
 
 
 
 
 
 
 
 
 

 


 


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