Search Engine
Optimization (SEO) is a set of traffic building strategies that relies on gaining
and maintaining high rankings in the most popular search engines and
directories.
Here are
4 ways I use search engines in order to bring qualified visitors:
- Keyword
Analysis & Web Site Code Optimization services
- Initial
7 Search Engine Submissions
- Ongoing
Monthly Submissions, Keyword Analysis & Optimization
- Paid
Listings (Google Adwords Selects and Overture network)
Keyword
Analysis & Web Site Code Optimization services
I
personally perform a detailed analysis of your site content and the
current keyword searching trends in the major search engines.
That way,
you will identify the relevant keywords that target the right online
surfers who are looking for your site.
Then I
will optimize and suggest changes to your web site code in order to
achieve a better position in the major search engine listings.
Fees:
One time cost of $500.00, taxes included
Initial
Search Engines Submissions
Includes:
- Keyword
Analysis & Web Site Code Optimization services
- Hand
submission to Google, MSN, AltaVista, AllTheWeb.com, Excite, CNN
and InfoSpace.
Fees:
$900.00, taxes included
Ongoing
Monthly Submissions, Keyword Analysis & Optimization
Each month
I choose and optimize a different web page from your web site, and
hand submit it to the 8 major search engines.
Fees:
$100.00 first month, $50.00 per month thereafter
Paid
Listings (Google Adwords Selects and Overture network)
Pay per
click is rapidly becoming acknowledged as one of the most effective
online marketing strategies for building qualified traffic.
Overture provides sponsored listings to several of the well-known search engines,
including Yahoo!, MSN and AltaVista.
Google Adwords
Select supplies ads to the Google and AOL search engines, among
others.
Together,
these two reach over 90% of Internet users, so I focus your online
marketing campaign on them.
I do not
submit URLs to hundreds of search engines, use various tricks to achieve
a higher page ranking, buy banner ads or participate in various affiliate
programs.
I will
provide you with an action plan, consisting of a list of suggested
keywords and phrases, along with professionally written ad copy designed
to pull responses from the right customers.
I also
provide you with some market research on competitors within the same
space.
Once you
approve our action plan, I will purchase advertising, then monitor
it and make any necessary adjustments to positioning, bid price and
other parameters several times a day.
My service
includes:
- Strategic keywords that qualify visitors to your site
- Writing and editing your listing,
to encourage qualified visits
- Changing your listings when your web site content changes
- Monitoring performance, and fine tuning the keywords
- Monthly reporting
Package Structure
- Monthly
US$150.00 fee includes approximately US$100.00 worth of fees to
either Overture or Google.
- The
remaining US$50 is my consulting fee.
- Naturally,
you may choose to work with a larger budget. As the budget increases,
my management fee reduces to as low as 30% of the total budget.
- You
may cancel this service at any time, but must finish up the month
that was paid.
- As
in web hosting, all fees are payable at the beginning of each monthly
period. Full payment must be received on time to avoid interruption
of service
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