Your strategic marketing plan should cover threats of opportunities for the following markets:

• The US states closer to your home base (Oregon, Washington, Nevada and California markets for British Columbia entrepreneurs.)
• The Canadian Government agencies, at all three municipal, provincial and federal levels.
• The Euro dollar nations which will compensate for the bankrupt $US dollar.

For each market, the most important questions might be:

• What is the positioning of your company's products or services in each area?
• What's your Price positioning?
• How tough is Distribution?
• Who can you win as Champion

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