Career Objectives
Position:
- Senior Creative for a West Coast interactive Marketing Communications agency.
Responsibilities:
- Create, write and edit Content - print & digital - to support marketing initiatives.
- Lead and manage Creatives across timelines and projects.
Accounts
- Magazines, classifieds, direct mail, sales, collaterals , music videos, direct mail, banner ad, web ,
- Books, graphic novels, catalogs, podcasts, websites, webstreams
Experience :: Summary
- Sales and Marketing: 23 years.
- Employers: communication agencies, consulting firms, small businesses, NGOs and cultural organizations in Haiti, France and Canada (Montreal and Vancouver.)
- Adult Education: 7 years.
- Clients: graduates of the Langara EASE, Toward Excellence and North Shore Cont. Ed. Self Employment Programs. Subjects: Time Management, Strategic Marketing, Online Search Techniques, Internet Marketing.
- Business Administration: 9 years.
Achievements
Self- Employment Programs Web Site, 1997 - 2006, Vancouver, BC
- EASE SE Program graduate, intake #7.
- EASE Board Member.
- Member of the initial EASE team that planned, the online community and business/learning tool for the 2,000+ population of SE graduates in the Lower Mainland.
Writing, 1982 – 2002
Screenwriting 2002 - 2006
- 12 shorts movies - 2 contest entries - produced, written, directed, casted, directed and FCP edited.
Filmmaking, 2002 - 2006
- 3 completed feature scripts, 2 completed shorts.
Education
- Screenwriting for Film and TV
- Advertising Certificate (Creative)
- UDM, Université de Montréal, Montreal, Quebec 1984
- Bachelor of Commerce
- UQAM, Université du Québec à Montréal, Quebec 1979 –1982
Experience :: Internet Marketing :: 1997 - 2006
President :: Synchronium Internet Marketing Consulting Group
- Clients
- Projects
- Strategic Planning, Stakeholders Mapping, 12 Months Action Plan
- Industry Overview, Competitive Intelligence, Market Research
- Website Planning, Branding Strategy, Interface Design
- Content Strategies, Content Creation, Content Localization
- Community Strategies, Mailing Lists Management, Media Relations
- SEO Planning, Metatags Optimization, Search Engines Submission
- Commerce Strategies, Sales Funnel , Catalog Publishing
- Email Marketing, Reciprocal Links, Affiliate Programs.
Experience :: Sales & Marketing Communications :: 1982 - 2006
Marketing Manager :: Interactive Cafe/Bradbury Equities International, 1996, Vancouver BC
- Strategic planning; market research; competitive intelligence; business plan writing; investor presentations; staff recruiting; client solicitations; project management.
Head Writer :: Sunrider International Canada, 1995, Port Coquitlam, BC
- Duties included: planning for monthly newsletters, quarterly magazine, product brochures, corporate news and distributor information; writing, editing and translation; supervision of Writer Assistant and Graphic Artist.
Sales Representative :: First Memorial Funeral Services, 1994 , Vancouver, BC
- Funeral Pre-Arrangements & Cemetery Property Counsellor for the Pre-Arrangement Sales Division.
- Market research; sales; customer service; writing translation; presentations.
Sales Management :: Altec Design Group, 1993, Langley BC
- Duties included: market research, competitive intelligence; sales materials design; leads generation and sales.
Executive Assistant :: ADM*Pragma, 1989 – 1992, Montreal, QC.
Junior Writer :: Publi-Cité Communications, 1987 – 1988, Montreal, QC
- I helped reposition the Culinar/Eddie Smith line of pie fillings in the Quebec market, with a 8% sales increase within 6 months.
- Creative strategy: TV cooking contest with mother-daughter teams.
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