Wikipedia

Fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product.

Personas are given characteristics and are assumed to be in particular environments based on known users’ requirements so that these elements can be taken into consideration when creating scenarios for conceptualizing a site.

In the context of software requirements gathering, a user persona is a representation of a real audience group. A persona description includes a user’s context, goals, pain points, and major questions that need answers. Personas are a common tool in Interaction Design (IxD)

 

Moviegoers and Personas

• Complexograms: Thumbnail Sales Portraits of Your Personas
• When Shopping Carts Aren't Your Thing
• The Role of Personas In Succesful Scenario Design
• <i>Persona<_i>-lization and Behavioral Marketing
• A.J. Kandy _ King Marketing_ Persona Sketching
• Amazon.ca_ The Persona Principle_ How to Succeed in Business with Image-Marketing_ Books
• An introduction to personas ...
• Anecdote_ A quick primer on Social Network Analysis
• Are You Designing for Usability or Sales_, Part 2
• Click! Weekly online newsletter
• Functional Web Personas Require "Imaginary" Click Trails
• Is Web Persona-fying Better Than Personalization_
• Making Persona-Based Marketing Work in B-to-B
• Making Personas Sparkle Like Diamonds, Part 1
• Marketing to Women Online_ Persona Insights
• MarketingSherpa > MarketingSherpa B-to-B Summit Notes_ What's Really Working in Demand Gener
• Media Refl_x » Behavioral marketing (the power of default)
• Personas for Persuasion Architecture and Scenario Design
• Prototyping - Topics in Usability
• Quarry Integrated Communications - Personas and persona design resources
• Scope _ Issue 1 _ Articles
• Textor_ Persona marketing - puff or must-have
• Don Norman's jnd.org _ Ad-Hoc Personas & Empathetic Focus
• ITTATC - Accessibility in the Analysis Phase_ Personas
• ITTATC - Accessibility in the Analysis Phase_ User Group Profiles
• Personas (User experience design resources)
• User profiling and personas - Bizcom - web usability and accessibility experts
• Documents:
  • An introduction to personas and how to create them
  • AdTech: Persona Marketing for Multimodal Consumers